> ## Documentation Index
> Fetch the complete documentation index at: https://docs.affonso.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Update Brand Profile

> Create or update the market profile for your affiliate program

Create or update the brand market profile used to categorise your program in the marketplace. All fields are optional. Omitted fields keep their current value; provide `null` for a nullable scalar field to clear it. Arrays replace the existing array, and values within each array must be unique.

Country-code arrays contain uppercase ISO 3166-1 alpha-2 codes, for example `US` or `DE`. The request accepts only the enum values shown below.

## Body Parameters

<ParamField body="primary_category" type="string | null">
  One of `AI_AUTOMATION`, `ANALYTICS_DATA`, `BUSINESS_OPERATIONS`, `CONSUMER_LIFESTYLE`, `CREATOR_SOCIAL_COMMUNITY`, `DESIGN_CONTENT_MEDIA`, `DEVELOPER_WEB`, `ECOMMERCE_RETAIL`, `EDUCATION_COACHING`, `FINANCE_ACCOUNTING`, `HEALTH_WELLBEING`, `HR_HIRING`, `MARKETING_GROWTH`, `NO_CODE_WEBSITES`, `SALES_CRM_SUPPORT`, or `SECURITY_COMPLIANCE`.
</ParamField>

<ParamField body="product_format" type="string | null">
  One of `SAAS_WEB_APP`, `MOBILE_APP`, `PLUGIN_EXTENSION`, `THEME_TEMPLATE`, `DIGITAL_CONTENT_LEARNING`, `DIGITAL_DOWNLOAD_ASSETS`, `SERVICE_AGENCY`, or `PHYSICAL_PRODUCT`.
</ParamField>

<ParamField body="audience_model" type="string | null">
  One of `B2B`, `B2C`, or `BOTH`.
</ParamField>

<ParamField body="market_scope" type="string | null">
  One of `WORLDWIDE`, `CONTINENTS`, or `COUNTRIES`.
</ParamField>

<ParamField body="target_continents" type="array">
  Array of `AFRICA`, `ANTARCTICA`, `ASIA`, `EUROPE`, `NORTH_AMERICA`, `OCEANIA`, or `SOUTH_AMERICA`.
</ParamField>

<ParamField body="target_country_codes" type="array">
  Array of uppercase two-letter country codes.
</ParamField>

<ParamField body="target_industries" type="array">
  Array of `ALL_INDUSTRIES`, `AGENCIES_CONSULTING`, `CONSTRUCTION_REAL_ESTATE`, `CREATOR_ECONOMY_MEDIA`, `ECOMMERCE_RETAIL`, `EDUCATION`, `FINANCIAL_SERVICES`, `HEALTH_FITNESS`, `LEGAL_SERVICES`, `NONPROFITS`, `PROFESSIONAL_SERVICES`, `SAAS_TECHNOLOGY`, or `TRAVEL_HOSPITALITY`.
</ParamField>

<ParamField body="roles" type="array">
  Array of `ALL_ROLES`, `CONSUMERS`, `FOUNDERS_OWNERS`, `EXECUTIVES`, `MARKETING`, `SALES`, `REVENUE_OPERATIONS`, `CUSTOMER_SUCCESS`, `PRODUCT`, `ENGINEERING`, `IT_SECURITY`, `FINANCE`, `HR_PEOPLE`, `OPERATIONS`, `PROCUREMENT`, `LEGAL_COMPLIANCE`, `CREATORS_INFLUENCERS`, or `ECOMMERCE_MANAGERS`.
</ParamField>

<ParamField body="company_sizes" type="array">
  Array of `ALL_COMPANY_SIZES`, `SOLO`, `TWO_TO_TEN`, `ELEVEN_TO_FIFTY`, `FIFTY_ONE_TO_TWO_FIFTY`, `TWO_FIFTY_ONE_TO_ONE_THOUSAND`, or `ONE_THOUSAND_PLUS`.
</ParamField>

<ParamField body="company_stages" type="array">
  Array of `ALL_COMPANY_STAGES`, `PRE_REVENUE`, `EARLY_STAGE`, `SCALING`, or `ESTABLISHED_ENTERPRISE`.
</ParamField>

<ParamField body="purchase_contexts" type="array">
  Array of `SELF_SERVE`, `PRODUCT_LED`, `SALES_ASSISTED`, or `ENTERPRISE_SALES`.
</ParamField>

<ParamField body="subcategories" type="array">
  Array of `ACCOUNTING_INVOICING`, `AFFILIATE_PARTNER_GROWTH`, `AI_AGENTS_COPILOTS`, `AI_AUTOMATION`, `AI_CONTENT_CREATION`, `AI_RESEARCH_KNOWLEDGE`, `ANALYTICS_REPORTING`, `APIS_DEVELOPER_INFRASTRUCTURE`, `APP_BUILDERS`, `AUDIENCE_ENGAGEMENT_FAN_COMMUNITIES`, `BRAND_GRAPHIC_DESIGN`, `BUSINESS_INTELLIGENCE`, `BUSINESS_PROCESS_MANAGEMENT`, `COACHING`, `CODE_PRODUCTIVITY`, `COLLABORATION_PRODUCTIVITY`, `COMMUNITY_PLATFORMS_MEMBERSHIPS`, `COMPLIANCE_RISK`, `CONTENT_DESIGN`, `CONTENT_MARKETING`, `COURSE_CREATION`, `CREATOR_MONETISATION`, `CUSTOMER_RETENTION`, `CUSTOMER_SUCCESS`, `CUSTOMER_SUPPORT`, `DATA_PIPELINES`, `DATA_VISUALISATION`, `DATING_RELATIONSHIPS`, `DEVELOPER_TOOLS`, `DOCUMENTATION_KNOWLEDGE`, `ECOMMERCE_GROWTH`, `ECOMMERCE_STOREFRONTS`, `EMAIL_NEWSLETTERS`, `EVENTS_EXPERIENCES`, `EXPENSE_MANAGEMENT`, `FINANCE_OPERATIONS`, `FINANCIAL_REPORTING`, `FITNESS_TRAINING`, `FORMS_SURVEYS_LEAD_CAPTURE`, `FRAUD_PREVENTION`, `GAMING_ENTERTAINMENT`, `HEALTH_WELLNESS`, `HR_HIRING`, `HOME_LIFESTYLE`, `IDENTITY_ACCESS`, `INFLUENCER_CAMPAIGNS`, `INTEGRATIONS_EXTENSIONS`, `LEAD_GENERATION`, `LEARNING_DEVELOPMENT`, `LINK_IN_BIO`, `MARKETING_AUTOMATION`, `MENTAL_WELLBEING`, `NO_CODE_DATABASES_INTERNAL_TOOLS`, `NUTRITION`, `ONLINE_LEARNING`, `OPEN_SOURCE_TOOLING`, `PAID_ADVERTISING`, `PAYMENTS`, `PAYROLL_BENEFITS`, `PEOPLE_OPERATIONS`, `PERSONAL_FINANCE`, `PRODUCT_ANALYTICS`, `PROJECT_TASK_MANAGEMENT`, `PRIVACY_GDPR`, `SALES_CRM`, `SCHEDULING_BOOKING`, `SECURITY`, `SECURITY_AWARENESS`, `SEO_LINK_BUILDING`, `SHOPPING_REWARDS`, `SOCIAL_MEDIA_MARKETING`, `SOCIAL_MEDIA_MANAGEMENT`, `TALENT_SOURCING`, `TEMPLATES_ASSETS`, `TESTING_RELEASE`, `TRADING_INVESTING`, `TRAVEL_HOSPITALITY`, `VIDEO_AUDIO_PRODUCTION`, `WEBSITE_BUILDING`, `WEBSITE_CONVERSION_OPTIMISATION`, `WEBSITE_DESIGN`, or `WORKFLOW_AUTOMATION`.
</ParamField>

<ParamField body="excluded_target_industries" type="array">
  Target-industry enum values to exclude. Uses the same values as `target_industries`.
</ParamField>

<ParamField body="excluded_roles" type="array">
  Audience-role enum values to exclude. Uses the same values as `roles`.
</ParamField>

<ParamField body="excluded_market_scope" type="string | null">
  One of `WORLDWIDE`, `CONTINENTS`, or `COUNTRIES`.
</ParamField>

<ParamField body="excluded_continents" type="array">
  Continent enum values to exclude. Uses the same values as `target_continents`.
</ParamField>

<ParamField body="excluded_country_codes" type="array">
  Uppercase two-letter country codes to exclude.
</ParamField>

## Response

Returns the saved brand profile. See [Get Brand Profile](/api/endpoint/program/get-brand-profile) for the response object.

<RequestExample>
  ```bash cURL theme={null}
  curl -X PATCH "https://api.affonso.io/v1/program/brand" \
    -H "Authorization: Bearer sk_live_your_api_key" \
    -H "Content-Type: application/json" \
    -d '{
      "primary_category": "SALES_CRM_SUPPORT",
      "product_format": "SAAS_WEB_APP",
      "audience_model": "B2B",
      "market_scope": "COUNTRIES",
      "target_country_codes": ["US", "DE", "GB"],
      "target_industries": ["SAAS_TECHNOLOGY"],
      "roles": ["SALES", "MARKETING"],
      "company_sizes": ["TWO_TO_TEN", "ELEVEN_TO_FIFTY"],
      "purchase_contexts": ["PRODUCT_LED"],
      "subcategories": ["SALES_CRM"]
    }'
  ```
</RequestExample>

<ResponseExample>
  ```json Response theme={null}
  {
    "success": true,
    "data": {
      "id": "cmp_brand_profile_123",
      "affiliate_program_id": "cmp_program_123",
      "primary_category": "SALES_CRM_SUPPORT",
      "product_format": "SAAS_WEB_APP",
      "audience_model": "B2B",
      "market_scope": "COUNTRIES",
      "target_continents": [],
      "target_country_codes": ["US", "DE", "GB"],
      "target_industries": ["SAAS_TECHNOLOGY"],
      "roles": ["SALES", "MARKETING"],
      "company_sizes": ["TWO_TO_TEN", "ELEVEN_TO_FIFTY"],
      "company_stages": [],
      "purchase_contexts": ["PRODUCT_LED"],
      "subcategories": ["SALES_CRM"],
      "excluded_target_industries": [],
      "excluded_roles": [],
      "excluded_market_scope": null,
      "excluded_continents": [],
      "excluded_country_codes": [],
      "created_at": "2026-08-21T10:00:00.000Z",
      "updated_at": "2026-08-21T10:00:00.000Z"
    }
  }
  ```
</ResponseExample>